The Industry Standard: Internet Jobs: Direct Response Marketing Director

Warning: main(http://www.thestandard.com/movabletype/templates/header.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 7

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 7

Warning: main(http://www.thestandard.com/movabletype/templates/top_part.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 105

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/top_part.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 105

Warning: main(http://www.thestandard.com/movabletype/templates/logobox_people.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 106

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/logobox_people.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 106

Warning: main(http://www.thestandard.com/movabletype/templates/leftcolumn.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 121

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/leftcolumn.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 121

April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
April 2004

Recent Entries:
• Director of Internet Strategy and Website Operations
• VP Product / Enginering
• Direct Response Marketing Director
• VP Operations
• VP CRM

Warning: main(http://www.thestandard.com/movabletype/templates/syndicate.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 169

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/syndicate.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 169

The Industry Standard: Internet Jobs

Direct Response Marketing Director
LiveOffice
Torrance, CA

The Direct Response Marketing Director will drive direct response & conversion marketing efforts for the LiveOffice Corp.'s new WebConferencing product.

Responsibilities
Primary
. Develop direct response initiatives and print and online promotions, including email campaigns, ad campaigns, banner ads, landing pages, direct mail campaigns, search engine campaigns, etc.
. Formulate and implement effective marketing strategies & campaigns across all media including email, online, radio, print, and direct mail.
. Partner with other groups to optimize our channels (site, editorial, email, external marketing) to maximize conversions and revenues at key customer touch points.
. Partner with creative services, sales, product management, PR to design and execute marketing plans.
. Provide creative leadership, creative briefs, etc. to produce more effective marketing communication.
. Monitor and evaluate the effectiveness of product marketing campaigns. Report results to senior executive team.

Posted March 31, 2005 08:38 PM | TrackBack

Warning: main(http://www.thestandard.com/movabletype/templates/rightcolumn.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 248

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/rightcolumn.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 248

Warning: main(http://www.thestandard.com/movabletype/templates/footer.php): failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 259

Warning: main(): Failed opening 'http://www.thestandard.com/movabletype/templates/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /mnt/netappfas270a/redesign/infoworld/industrystandard/geeklog2/public_html/people/internetjobs/archives/001169.php on line 259