TV Network Execs Cocky, Clueless

AdRants' Steve Hall openly ridicules network television executives in this terrific post, which calls attention to the fact that television advertising has continued to charge exorbitant increases year after year, even in the face of steadily-declining ratings. He quotes Sumner Redstone as saying, "The only way you reach all American people is through network television." Meanwhile, if you're a media buyer like I am, you know that fragmentation of media consumption habits over the past several years has made it increasingly difficult to extend reach to the most desirable consumer audiences. The medium best able to supplement the use of TV to extend reach in ad campaigns? The Internet.

Posted by tomhespos, April 30, 2004 11:05 AM | | TrackBack