Apple Product Placement

I'm sure that, like me, most of the Superbowl audience switched channels to HBO to catch the fading episodes of Sex & the City. One thing I've noticed this year is that Carrie is still using an old black G3. Now given that the series' audience is pretty solidly Mac-sympathizers, why would Apple not foist a shiny new Powerbook onto her?

One reason: It's part of her character to spend thousands on couture & shoes, and have nothing left for little things like a new computer. Response: May be, but it's not convincing to me. First, she's a reporter (even though she so rarely has to actually write or go to the office or... whatever). I know it's television, but if you argue 'character', I think it's less convincing that if she'd actually buy a necessary tool to do her job.

OK, this may not be the sort of stuff you wanna read at TheStandard.com, but hey - it's a blog.

Posted by thomasgoetz, February 2, 2004 04:03 PM | | TrackBack