Here's Why Google Should Buy Technorati

Why? Real simple.

Google is the leader in the Web-search space, but is mediocre at best in the Blog-tracking space. It takes days, if at all, for some of my various blog posts to come up in a Google search.

Technorati is, at least to me, the leader in the Blog-tracking space. As I type this, (around 2 p.m. Pacific Time on Thurs., 1/13) they are watching 5,986,975 blogs, and tracking 766,620,835 links.

Based on the current pace at which Technorati is adding blogs, they should exceed six million blogs - and counting - within the next 24 hours.

How? Why? They are quick. You post, you ping, and you're done.

A few minutes before I got here, I posted to another blog I write for. That blog pinged Technorati. Within a few nanos, Technorati indexed it and my entry is now searchable by keyword.

Google, they of the $52 billion market cap, needs that functionality in the blog search space. They should acquire Technorati, and then do the following:

*Keep Technorati as a distinct URL. Otherwise, pinging anarchy would rule, and that would suck.

*Set up a Blog tab on the Google home page, on the same line as "Web, Images, Groups," and so forth. That way, you can specify a search of Blogs rather than Web, Images, Groups, or even your desktop.

*If you perform just a plain ol' Web search, list the first few Blog hits above the Web hits, in summary form.

Yes, Google should buy Technorati. How about, now??

Perhaps they are already planning to do so. If this goes down, just remember you read it here first. Then, watch (groaner pun alert here) "Russell Crow."

Posted by Russell Shaw, January 13, 2005 09:05 PM | TrackBack