Mike Butcher is a London-based journalist writing for newspapers like the
Guardian, the Financial Times and magazines like Media Week and New Media Age. He is a technology columnist for the Irish Times, edits his own blog at mbites.com (RSS) and in a former life was News Editor with The Industry Standard Europe.
Blog publishing goldrush hits UK
A Blog publishing goldrush has broken out in the UK, about a year after it hit the US in the form of Gawker and Weblogs Inc and others. Since it is so easy to create a blog, one can't help wondering if hundreds of blogs will start clamouring for a limited number of obvious niches (yet more gadget blogs anyone?) thus creating a mirror image in the blogging world of the competition that already exists in so-called proper online publishing. It may, in fact, end up being the case that the sites with the original content and reviews, say about gadgets, will benefit from all this. Or perhaps many blogs, because of their fast publishing cycle will supplant more traditional models. It's hard to say. One thing's for sure, no-one has quite worked out what will happen when a blog, which does not have the rigours of fact checking and peer review contained in a normal journalistic enterprise, falls foul of the UK's unforgiving libel laws. We shall see.
Everywhere new media appears to be having an effect which the old media doesn't seem capable of keeping up with.
Blogs Send Stocks Into Reverse was a headline today on Reuters, after the markets suddenly realised that "chatter on the Internet speculated that early exit polls had Sen. John Kerry leading the presidential election in key swing states."
As Nick Denton notes: "In an internet era, it's impossible to maintain an information embargo, particularly when attention is so intense. The news organizations put up bland holding headlines, so as not to affect polling while stations are still open. This is the last election cycle they'll be so restrained."
Remember Howard Dean? People thought the blogs of political candidates would be important. When Dean failed, the effect was discounted as blogger hype.
But what seems more likely is that it's the people talking back and between themselves via blogs and other forums that could have the real effect in the future.
Especially when the mainstream media refuses to discuss issues people actually want to know about (like was bush wired).
All digital downloads are equal. But some are more equal than others.
Or should that be, some are more pricey than others?
The UK Consumers' Association has complained about the iTunes pricing of tracks in Europe and wants the UK’s Office of Fair Trading to take a look.
Be afraid, be very afraid. No-one messes with the CA. It has incredible PR clout on the UK media. Get on the wrong side of it and watch your stock plummet. iTunes, you have been warned.
"Bloggers make historical debut at DNC" ran the Reuters news headline. Bloggers have been given press passes to the Democratic National Convention in Boston this week (and to the Republican shindig later this year). Does this mark a new direction?
Blogger Patrick Belton wrote: "The 2004 conventions will be remembered as the conventions of the blog; just like the 1952 Republican convention was the convention of the television, and the 1924 conventions were the conventions of the radio."
As a journalist myself, I can't help feeling slightly jealous. Instead of working your way through dead-beat trainee journalism jobs in dead-end regional newspapers; instead of working your way up from Concrete Car Parks Monthly; just set up a blog and get to go to the hottest news event this side of the US presidential election.
In the meantime, let's look at the cultural and legal framework that has allowed blogging to develop as an online publishing sector in the US.
Firstly, culture.
We can assume that the nation that produced Howard Stern, the Michigan Militia and the Vietnam campus riots is pretty well associated with the concept of free speech. This cultural soup of extremities has helped the opinionated bloggers thrive, along with the required technology of course.
Here in Britain, with a more jaundiced approach to freedoms which might have been won at the battle of Crecy or of Britain (one or the other, I forget), we tend not to bother too much. Besides, we have full time jobs and massive mortgages, haven't you heard?
Secondly, law. In America libel laws are far more conducive to the kind of opinionated rants bloggers are famed for. In the US, the onus is on the plaintive, not the defendant to make the case for libel.
Here in the UK, the situation is reversed. Rant all you like about general issues, but try to break a story, say, about the sexual practices of a politician - or, more importantly perhaps, the finances of a City CEO - and see how long you last.
This is where the traditional news services have an edge - paying for libel insurance and expensive media lawyers.
However, it would be churlish to deny bloggers their day in the sun. They are already proving their value in the business field (for instance MarketingVox.com, Paidcontent.org).
Blogs have their taken place at the publishing table, there's no doubt about that.
But back at the Convention, reality was biting. The bloggers were finding it hard to keep up with the professional writers.
They attracted feverish attention from the mainstream media but provided little in the way of news.
At Seetheforest.blogspot.com, the writer's computer was starting to “flake out.� He frantically filed the griping news story that his computer was “restarting all by itself while I'm typing, and when it restarts again the file system is corrupt. I can run diskcheck and then use the computer again for a while, but this isn't a good sign at all."
Another wrote how "Here you can get Kerry bobbing head pins, Kerry playing cards and Kerry shot glasses. Who says Democrats can't have fun..."
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