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Google acquires Web analytics system developer
By Martyn Williams

Google Inc. has acquired Urchin Software Corp., a Web site analytics system developer, it said in a statement on Monday.

The deal, financial terms of which were not disclosed, is expected to close in April.

Urchin's software is typically used by Web site operators to provide data on user experience and allow the optimization of content and Web marketing, the statement said. Urchin said its system is used by over 1 million sites worldwide and claims this makes it the most widely deployed Web analytics system.

Posted March 29, 2005 04:41 PM |



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